ART DIRECTION | PHOTO EDITING | BRAND | SOCIAL MEDIA
RHUMOOSH
Year 2022
Brief: Upon the release of new collection, Rhumoosh were looking for an Art-Director with passion for luxury styled editorial style. The focus for this campaign was to emphasise the femininity, unapologetically bold, flirtatious nature of the brand.
As an Art-Director, my role is to oversee and manage the visual direction and creative aspects of the campaign. I worked closely with the creative team to develop concepts and ideas that align with the brand's image and target audience. My responsibilities included selecting and hiring photographers, models, and makeup artists, as well as approving the final design elements such as photo editing, and colour schemes. My vision for this campaign was bold thus I ensured the people I worked with understood my vision and were just as passionate.
Vision: To capture bright, bold editorial aesthetic with a floral twist. The floral aspects represent femininity and softness whereas the bold colours and makeup is a representation of the brand's story of "made for the drama queens".
I collaborated with the marketing team to ensure that the campaign messaging and branding are consistent across all channels, including print, digital, and social media. I played a crucial role in shaping the campaign's visual identity and ensuring that it is both aesthetically pleasing and effective in achieving the brand's marketing goals.
